Tamil Nadu traders organisations have asked their members to stop selling soft drinks and mineral water made by multinational companies from 1 March, including Coca-Cola and Pepsi products.
President of the Tamil Nadu Vanigar Sangangalin Peramaippu A.M. Vikramaraja said that whole of February would be spent on educating traders and consumers about the evils of these foreign brands. The traders will instead encourage Indian brands.
Peramaippu is a conglomeration of 6,000 affiliated member associations and 15.87 lakh members.
“They cause more harm than good to the body. Only recently, one of the brands had admitted to the fact that it was not suitable for children and that it contained certain harmful chemicals,” Vikramaraja was quoted by The Hindu.
According to them, Pepsi and Coca-Cola are robbing the farmers and the people of the state of their water sources only to use it in their factories.
Pepsi and Coca-Cola are taking water from Thamirabharani river in Tirunelveli because of which farmers have no water for irrigationVikramaraja, Tamil Nadu Vanigar Sangangalin Peramaippu
Several reporter who gathered at Marina had also demanded a ban on these products.
“Protesters have said that they will not consume any soft drinks manufactured in the US. Therefore, as a sign of respect to Jallikattu protesters, we have decided to ban the sale of Pepsi and Coca-Cola in Tamil Nadu,” Vikramaraja added.
S.A. Ponnusamy of Tamil Nadu Milk Dealers Employees Welfare Association said that they would not sell milk manufactured by a particular MNC.
Earlier, a Bollywood production house Thirukumaran Entertainment has announced that it in their films they won’t use Pepsi and coke products to express solidarity with the farmers and villagers who are fighting drought and the activities of water guzzling soft drink plants.
According to data collected by Nielsen, Coca-Cola and PepsiCo control approximately 80 percent of the soft drink market in India. Coca-Cola in October 2016 announced that sale of their soft drink products went down by 4 percent in Q3 after the introduction of a range of non-fizzy healthy beverages in the market such as packaged lassi, aam panna, etc.