Will our Ambassador get a makeover soon as it gets a new owner in Peugeot 

February 11, 2017, 1:20 pm
Will our Ambassador get a makeover soon as it gets a new owner in Peugeot 
BUSINESS
BUSINESS
Will our Ambassador get a makeover soon as it gets a new owner in Peugeot 

Will our Ambassador get a makeover soon as it gets a new owner in Peugeot 

Ambassador, the iconic car, that took us to many rides, has been less visible these days in the middle of numerous new-age sedans as the company, Hindustan Motors, hands over the ownership of the vehicle by selling it to European auto major Peugeot for Rs 80 crore.

The C K Birla group firm has signed an agreement with Peugeot SA to this effect.

Hindustan Motors has executed an agreement with Peugeot SA for the sale of the Ambassador brand, including the trademarks, for a consideration of Rs 80 crore.
Hindustan Motors in an official statement 

Last month, the PSA Group had inked a partnership with the CK Birla group to re-enter the Indian market and earmarked an initial investment of 100 million euros (around Rs 700 crore) to set up vehicle and powertrain manufacturing in Tamil Nadu.

The tie-up entails two joint venture agreements between the companies of the two groups. The initial manufacturing capacity will be set at about 1,00,000 vehicles per year and followed by incremental investment to support a progressive ramp-up of the long-term project.

The manufacturing capacity for powertrains will cater to the domestic market requirements and global OEMs. The performance of the industrial set-up will be supported by a significant level of localisation in order to attain necessary cost competitiveness, the company had said last month.

The long-term partnership will allow both companies to participate in the growth of the Indian automotive market, which is expected to reach 8-10 million cars by 2025, from the current 3 million in 2016.

The PSA group, which sells three brands -- Peugeot, Citron and DS -- is no stranger to India, having entered into a partnership with the erstwhile Premier family, resulting in joint venture Peugeot PAL India. However, it pulled out of the JV in 2001.

The group had made repeated attempts to return to the Indian market. In 2009, it decided to go slow on plans to kick off operations in India due to a global economic slowdown.

Later, in 2011, it announced plans to re-enter the Indian market with a mid-sized sedan, 10 years after it had exited the country. The plan, however, did not materialise.

The CK Birla group is better known for the now discontinued iconic Ambassador car that was manufactured by group firm Hindustan Motors.