With India's participation cleared for the ICC Champions Trophy, the enthusiasm has pumped up among the Indian fans as the fixture in the tournament has the arch rivals Pakistan as one of the opponents. To cash in maximum this time too, Star Sports have launched a new advertisement that focuses on the India-Pakistan encounter. India and Pakistan will lock horns with each other on June 4 in Edgbaston.
A Star India spokesperson said, “ICC Champions Trophy is the biggest cricket tournament of the year and, with an India-Pakistan match, every cricket fan will tune-in no matter which side they cheer for. The passion, pride and enthusiasm that an India-Pakistan match draws from fans is unmatched around the world. ‘#SabseBadaMoh’ underlines this sentiment and carries the #ChampionsKaWorldCup campaign forward.”