Several reports and leaks suggest Apple’s plan for totally redesigned device. A latest report suggest the company will unveil its iconic smartphone on 6 September. Pre-orders expected to start on 8 September if 6 September launch happens.
The Apple iPhone 7 and iPhone 7 Plus both launched on 7 September 2016, while the iPhone 6S and iPhone 6S Plus debuted on 9 September 2015. Both launch events were a Wednesday, both were two days after Labor Day in the US and both were the last day of consumer electronics show IFA, which Apple notoriously never attends.
If Apple follows the same release pattern, the next iPhones could be announced on Wednesday 6 September 2017. Labor Day is on 4 September and IFA will run from 1 to 6 September in 2017, meaning a 6 September launch date would allow Apple to steal back some of the limelight from its competitors who do attend the Berlin show.
According to Pocket Lint, pre-orders are expected to start on 8 September, and the devices to hit shelves on 15 September.
Though there are rumours about the name, the latest report suggest that the device is expected to be called iPhone 8 and iPhone 8 Plus.
Given they are the anniversary models however, it is hoping Apple will move straight to iPhone 8 and iPhone 8 Plus, skipping the incremental upgrade models and offering something close to what all the other rumours have been speculating.