Apple's wireless AirPods were the subject of much excitement when the tech giant announced them this year.
With the new iPhone 7 came wireless earphones, quite small, modern and possibly highly irritating.
While getting rid of wires people are concerned the earplugs get lost and fall out of ears.
But Apple CEO Tim Cook absolutely assures us that the earphones won't fall out, as this marathon runner attests.
Andrew Cornett from New York does not have any interest in believing Tim Cook. The New Yorker's come up with a new way of making sure the £159 earbuds stay in his ears.
Some people did have an amazing reply and congratulated him on his innovative idea.