Flipkart is working with Facebook on a model to ensure the users access their apps and website even on slower networks or low-cost smartphones without any hindrance.
I am working with Facebook to converge our solution — which allows users to skip updates to apps — and there is a platform called React Native to see if we can share each other’s learning and make one unified product for the developer community to leverage.Amar Nagaram, vice president of engineering at Flipkart.
Nagaram said developers from both companies are working on the project via open source.
The whole idea was to make the site work on low networks, which means consuming low data, without compromising the experience.Amar Nagaram
About 30% of India’s over 1 billion mobile phone subscribers use smartphones and a lower number uses data to access the internet on their devices. For more than 220 million mobile internet users in the country, the need for high quality data network connectivity is a leading demand and among the top challenges that telcos face.
Given the low average revenue per user of under `200 in the country, the situation becomes a bigger challenge for apps that require frequent updates, which means users must consume data to get the latest version.
About half of Flipkart’s 100 million registered app users, as of September 2016, visit the mobile site. At least 70 million who do not have the app use Flipkart Lite, mostly on sub-$100 devices that work on 2G networks.