Facebook is a different thing to different people. Some uses this to vent their personal frustrations there, some others prefer it as a platform to express their ideas about current affairs. But not many uses this as platform as Ratheesh R Menon , a native of North Paravoor in Kerala.
It has been more than a decade since this 36-year-old man started educating multitude of social media users on technology. He helps social media users solving their daily doubts regarding the usages of apps and software on mobile phones and computers.
Notably, Ratheesh attained this popularity by giving tech solutions to each and everyone who comes to his page, asking questions, without charging a single penny.
Now, his social media universe is too vast. There are more than 5 lakhs like on his Facebook and average viewers of one lakh for each tutorial and tech review he posts on his official Facebook page. Besides this, there are 'Ratheesh R Menon fans association ' and 'Ratheesh R Menon Fans UAE' pages started by his fans, mainly expatriates working in GCC countries.
However, this celebrity status has not stopped him from continuing his selfless services to the thousands through social media:
After my twelfth standard, I joined Government ITI Kalamassery, for the course of forging. However, since the job opportunities in the profession of forging were comparatively less, I could not find any matching job. After doing this course,I began my career in a workshop in Ernakulam. It was during this time, it got selected as a peon in a College in Paravoor, where I learned the basics of computer, like the paint and Microsoft Word. There I also realised my ability in solving technical problems. But, since the financial conditions back then were not supportive of pursuing my passion, I had to get satisfied without attaining academic knowledge in my areaRatheesh R Menon
This never stopped the young Ratheesh from learning. His main area of interest was solving unusual tech problems where technicians fail to answer. He used to sit through nights after nights to find answers. This unique quality and patience made him popular in Ernakulam in a short span of time, where people started consulting him with unanswered questions.
In 2009, he launched his website www.suhrthu.com as a friendly space for Malayali online users. Though he provided contents related to social and political issues, what his audience wanted from him was tech-related updates. The tech updates and product reviews made his website a major 'destination' of techies in the state. Now, the site has more than 1,30,000 members.
Later on, after the advancement of Facebook, he decided to try one hand on Facebook as well.
“One day, an expatriate working in a GCC country called me asking about an odd problem his mobile encountered with. While a mobile technician asked him for Rs. 4000 for solving the problem, I sorted it out in a few minutes for free. The much impressed youth suggested me to start a page on Facebook so that people could directly come to my page and put their doubts as comments.”
I believe the reason behind the success of my Facebook page was the topics it took for discussion. People are really bored of political discussions and ongoing fight between fans of different actors. They were looking for something different. And, I was able to provide them with that. Once I started replying and answering to each and every question users put on my page, people built that trust in me and I tried to deliver as much as I canRatheesh R Menon
Now the Facebook page has 536,776 likes and an average of one lakh views for every video he posts there.
In the page, he mainly uploads his videos teaching common men how to use different applications, basic applications, special applications to share WhatsApp videos, measures to take for tightening cybersecurity, how to increase wifi strength, what an android user should do if he lost his mobile phone and etc.
He teaches all these in short videos in the Malayalam language. So far, he has created and uploaded more than 500 videos like this.
“I prefer to upload video directly to Facebook. If I put it first on YouTube and give its link on Facebook, people will have an impression that I am doing it for making money. It is not my intention at all. All I wanted is to share what I learned with others. By the grace of God, I have other means of income and I am not regarding this as a way to earn money,” he says.
Due to his immense reach on social media, it has been a common notion for apps developers in Kerala to ask him to write the reviews of their products on his Facebook page.
“Apps and software developers in US and China have also contacted me asking to introduce their product on my page. Though some of them are ready to offer a handsome amount of money, I refuse to accept it since it becomes a compulsion for me to write only positive review, turning a blind eye to the shortcomings s of it,”"It will take a lot of time to respond to every valid query appearing on my page, So, everyday, I will have to dedicate a good amount of time to research and get back to the users. I am able to take care of it because of the uncanny support of my family.”