The British band, Wild Beasts has shot their latest song, ‘Alpha-females’ in India with women clad in sarees riding through the busy streets of Bengaluru on their skateboards. As advocates of women empowerment goes, the video of the song is not sugary coated version of uplifting women but in deed is a sparky tigger to the difference in the stereotypical minds of the Indian society.
As the lyrics goes like "I will not hold you back, simple as that, oooh-ooh", having the visuals of women in bright pink sarees gliding down the streets of Bangalore, men keep glaring at them bemused.
Because of the current political climate in the west and attitudes of intolerance and sexism across the world, I wanted to create a video that celebrates everyone who takes the risk to be themselves. In places like Afghanistan, Cambodia, and India, skating has not been solidified as a male sport and therefore has had a massive cultural impact, teaching values about self-empowerment through skateboardingSasha Rainbow, Video Director to Dazed
It is noteworthy that not a single member of the band is shown through the entire almost 4 minute long video song. the makers of the video has taken extra care in not presenting Indian as an imaginary world where people play with colours on Holi, all through the year.
They have tried with their best to portray a real India with men glaring at women when they do something out of the ordinary, streets with dark alleys. or in other words the urban Indian life in its rawest forms.
Women draped in sarees along with young girls, move around like bosses breaking down all stereotypes.