Thomas Cook ad teaches us that North East India is not all about ‘chinki eyes’ and ‘momos’ 

April 21, 2017, 2:20 pm
Thomas Cook ad teaches us that North East India is not all about ‘chinki eyes’ and ‘momos’ 
STORY PLUS
STORY PLUS
Thomas Cook ad teaches us that North East India is not all about ‘chinki eyes’ and ‘momos’ 

Thomas Cook ad teaches us that North East India is not all about ‘chinki eyes’ and ‘momos’ 

Each person of a state are identified by the stereotypical characteristic that are followed by a majority which becomes the tag of an entire community. Applying coconut oil to hair in Kerala, Bengalis always eat fish, Punjabis eat a lot of sweets and people from Northeast India have ‘chinki eyes’ and eat only momos and noodles.

Isn’t this the problem with us? We see people belonging to our same country as a person belonging to a different nation, like an alien creature. These days most of the jokes and trolls taking a toll on social media these days have something or the other to do with a ‘chinki’

In a brilliant new ad, Thomas Cook India reminded us all not to let our biases create beliefs about people we've never even met.