Distressed with lining up in front of ATMs and banks for cash? India’s leading online marketplace company Snapdeal has a solution! On Thursday the company launched its new service ‘Cash@Home’, which allows users to order Rs. 2,000 cash and get it delivered at their doorstep.
Snapdeal is calling the new service as a goodwill gesture to users to tide over the cash crunch.
The launch of the cash on demand service is intended to further help our consumers tide over any cash crunch that they might face in addressing their daily needsRohit Bansal, Snapdeal co-founder
The company will be using cash it receives through Cash on Delivery (CoD) to provide other customers with cash. And the users can pay for it using an ATM card from any bank.
Snapdeal adds that ‘customers are not obliged to order anything else to access this new facility’.
Snapdeal will charge a nominal amount of Re 1 as ‘convenience fee’, which will need to be paid through FreeCharge or through a debit card at the time of booking the order.
At the time of cash delivery, the consumers will need to swipe their ATM card on the PoS machines, which Snapdeal’s courier partners will carry for all such deliveries. Once transaction is successful, the courier person will hand over Rs. 2,000 in cashSnapdeal Statement
The service is already live in Gurgaon and Bangalore, and will be extended to other major cities in the coming days, with the operative details to be updated as per user feedback and availability of currency notes.
Earlier, a Noida-based grocery startup also announced an identical service to deliver cash at doorstep, but unlike Snapdeal it required customers to buy something else also to avail the service. Another Gurgaon-based hyper-local delivery startup Grofers partnered with Yes Bank to deliver cash to customers across three cities – Mumbai, Gurgaon and Bengaluru.
Last month, Big Bazaar had tied up with State Bank of India (SBI) to help consumers withdraw cash from mini-ATMs across 260 stores. Tying up with Punjab National Bank (PNB), cab aggregator Ola has also come up with mobile ATMs, through its extensive network in the national capital.