There are still a lot of people out there to believe that depression is not a disease. For them, it is all about a bad mood that can be easily overcome. But what studies suggest is not like they assume.
According to the World Health Organisation, 100 million Indians suffer from some form of mental illness, and there are only around 6,500 trained psychiatrists and 22,000-25,000 mental health workers, including psychologists and counsellors, who are around to help people out.
The research also disclosed that India recorded the highest rate of major depression in the world with a percent of 36.
Determined to address the issue, acclaimed Bollywood actor Deepika Padukone who was once a victim of depression has started a campaign named #DobaraPoocho. The campaign is run by the Live Love Laugh Foundation, an NGO that was started by the actor.
The campaign was designed by McCann Worldgroup, which will run across television, print, digital and radio. As a part of the initiative, the agency has made a film posted on Youtube discussing depression as a main theme.
Prasoon Joshi, chief creative officer India, McCann Worldgroup said that the film was made so that the masses will come out of the shell and start discussing the issue openly.
The truth is that behind that mask, one out of every ten Indians is afflicted with depression and anxiety. Dobara Poocho was born out of this very need to look at someone again, to observe that someone closely again, to be aware of his or her nuances again, to hold the person close again, to ask againPrasoon Joshi
“The campaign film for #DobaraPoocho features simple stories of regular people courageously facing and fighting depression. It is a testament to the strength and courage of the human spirit. The print campaign showcases real people who have gone through or are going through depression, and fought the illness to become stronger and whole,” he added.
Director of the film Prakash Varma said that the mission of the initiative was to create awareness among people regarding the matter.
We needed to start a dialogue. From there, the tricky part was to craft a film. That’s when I stepped in and was clear that we would not treat this as just an idea / clever advertising film; we wanted to stay pure and true to the cause. It’s bigger than anyone involved in this project. And, now the film as it stands - talks for itselfPrakash Varma
Speaking at the launching event of the campaign, Deepika Padukone said that the campaign team wanted the people to become more sensitive.
In the times we are living today, we have become so competitive, which is a good thing, but we have become extremely insensitive too. Through this campaign, I dedicate this to people who have survived depression, people suffering through it even now and urge the society to become more sensitiveDeepika Padukone